I hope everyone has a safe and chocolate filled Halloween! For the first time ever Squidge was dressed in the “English” way. In the US we dress up as anything we like. Bags of M&M’s, bottles of Jack Daniel’s, princesses etc… In England it’s always always a spooky theme- witches, pumpkins, vampires, bats, mummy’s and that sort of thing. Last year someone made Squidge feel bad for not being on “theme” so this year she really wanted to be a witch. I was going to go with a literary witch and have her go as Winnie the Witch but I ran out of time so she’s a Tesco’s witch. A cutie patootie either way!
Now onto the competition! I’m really really excited about this one as I firmly believe in it’s message. Kellogg’s are big supports of breakfast. I know, I know that’s such a surprise. A breakfast cereal company believes we should all eat breakfast. It’s easy to be cynical but in this case they’re putting their money where there mouths are and support breakfast clubs all over the country. With government cut backs companies are having to step in and luckily for us Kellogg’s is a company with a great sense of corporate responsibility. I was invited to a spa day for some pampering but before we got to the fun bits they talked to us about some new research they had done since the last time we met. You see, this is why I love Kellogg’s. After meeting with us last year they realized tht their data was a bit old and wondered if anything had changed. So they got together with a university to find out what was going on now with children and breakfast and what they’re eating. I think it’s fair to say most of us their were shocked. Not only with the data suggesting that kids aren’t eating but also what they’re eating, 25% of kids buying crisps, chocolate and burgers on the way to school. The Daily Mail had an article where they mention the Kellogg’s research stating that girls are skipping breakfast all together as a way to stay slim. Now we all know that doesn’t work. It’s important that we all teach our children that eating breakfast is important. If you want to know more about how Kellogg’s is involved with breakfast clubs just check out their website. If you want to start a breakfast club you can apply for funding through Kellogg’s. I would wait to do that though… until after the competition!
So the details…
Kellogg will be giving you the chance to win a year supply of breakfast cereal (approx 100 boxes) for your school. In order to be in with a chance to win this, all you have to do is watch this video (what are breakfast clubs link) leave me a comment below telling me what the name of the little boy with hiccups was.
I will pick the winner by random number generator on Monday 7 November
Terms and Conditions:
• Competition is open to residents of the UK and NI only
• Prize is non-refundable and no cash alternative is available
• This competition will run from the 31 October to the 7th November 2011
• The winner will be chosen at random and announced on this page on 8th November 2011